For Immediate Release
July 27, 2009

For additional information, contact:
Jason Hamilton: 208.954.5002
Bill Larsen-208.761.6395

Press Conference - Thursday, July 30th, 2:00 pm
Meridian City Hall (City Council Chambers)
33 E. Broadway Ave.
Meridian, Idaho 83642

Meridian Mayor Tammy de Weerd
Pete Wagner Administrator Idaho Department of Environmental Quality
David Ferdinand-Canyon County Commissioner

Treasure Valley Air Quality a Concern

Boise, ID – The Idaho Department of Environmental Quality has concerns about the air quality in the Treasure Valley and has asked The Treasure Valley Partnership and the Boise Advertising Federation for help in getting the word out. The result is a public service clean air campaign to raise awareness. The “Treasure the Valley’s Air” campaign is a multi-platform public-service announcement that includes television commercials and social media.

Designed to emphasize the steps we can all take to help with air quality, the humorous television ads bring a car and a paint can to life to stress a few of the things we can do to prevent harmful emissions.

“Many people don't realize it's the little things we all do that add up to a big problem for the Treasure Valley's air quality. With some practical tips and a little bit of humor, this information campaign can  help us come together to reduce pollution painlessly,” said Boise Mayor Dave Bieter of the Treasure Valley Partnership.

The Boise Advertising Federation, who takes on a non-profit, pro bono project each year, made this their yearly project. “ This issue affects everyone from citizens to commerce,” said Jason Hamilton, Board Chairman of the Boise Ad Federation. “It’s important to get the message out as effectively as we can on a daily basis,” stated Hamilton. The BAF has assisted in public relations, setting up a blog site and Twitter page for daily air quality updates and information.

In 2008 The Treasure Valley came dangerously close to exceeding Federal Ozone Compliance Levels. Not only does exceeding the ozone standard create a health hazard it can have a severe economic impact by limiting production capabilities of existing industries if Federal Regulations are handed down. Helena, Montana and Atlanta, Georgia had highway funding pulled when they exceeded the compliance levels.

Communities around the Treasure Valley are also getting involved. Wilder has put up no idle signs in several of their public buildings, along with a new no burning ordinance during the summer months.

“We are also attempting to keep our driving down for city employees and
have purchased an electric golf cart for summer month usage,” said Wilder Mayor JohnBechel.

Because the Treasure Valley experiences hot, sunny summers, it provides the ideal setting for the formation of ground-level ozone. Pollutants that cause ozone come from motor vehicle exhaust, industrial emissions, gasoline vapors and chemical solvents.

                                                                                 # # #

About The Treasure Valley Partnership
The Treasure Valley Partnership is an active group of elected officials working together to positively manage growth. The
Partnership is comprised of Mayors and County Commissioners from Ada, Canyon and Owyhee Counties (Treasure Valley), Idaho who are concerned about their communities.

About The Idaho Department of Environmental Quality
DEQ is a state department created by the Idaho Environmental Protection and Health Act (Idaho Code §39-101 et seq) to ensure clean air, water, and land in the state and protect Idaho citizens from the adverse health impacts of pollution. As a regulatory agency, DEQ enforces various state environmental regulations and administers a number of federal environmental protection laws including the Clean Air Act, the Clean Water Act, and the Resource Conservation and Recovery Act.

About the Boise Advertising Federation
The Boise Advertising Federation is a non-profit volunteer trade organization made up of members in the marketing, advertising, design, web, relationship marketing, mass media and public relation industries. As the oldest trade organization in Idaho, the BAF’s primary goals are to educate and promote professional development among the membership; and guide and protect the advertising industry from unwanted legislation. The BAF offers professional development seminars, informative luncheons and industry networking events.